Legal & Privacy

Privacy Policy

Your privacy matters to us. This policy explains exactly what personal data 97j77 collects, why we collect it, how it is stored securely, and what rights you hold over your own information.

📅 Effective Date: 1 January 2026

Our Commitment to Your Privacy

97j77 is committed to protecting the personal information of every player who uses our platform. We recognise that players in Bangladesh and beyond place significant trust in us when they share their details to create an account, make deposits via bKash or Nagad, or contact our support team. This Privacy Policy describes how we honour that trust by being transparent about our data practices.

This policy applies to all personal data collected through the 97j77.vip website, associated mobile experience, customer support channels, and any marketing communications we send. By registering on 97j77 or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy.

SSL Secured
All data transmission is protected by 256-bit SSL encryption.
Transparent Use
We only use your data for stated purposes — never sold to advertisers.
No Spam
Marketing emails are opt-in only. Unsubscribe at any time from your account settings.
Right to Erasure
Request deletion of your personal data at any time by contacting support.
Cookie Control
Essential cookies only by default. Analytics cookies require your consent.
Contact Us
Privacy queries answered within 48 hours at [email protected].
Section 1

Information We Collect

97j77 collects personal information only to the extent necessary to provide its services, comply with legal obligations, and maintain a safe and fair gaming environment. The categories of information we may collect include the following.

  • Identity data: your full legal name, date of birth, gender, and nationality, collected during account registration and verified during the KYC process.
  • Contact data: your email address, phone number, and residential address in Bangladesh or your country of residence, used for account verification, support communication, and regulatory compliance.
  • Financial data: bKash wallet numbers, Nagad numbers, Rocket numbers, bank account details where applicable, cryptocurrency wallet addresses, transaction history, and deposit and withdrawal records. This data is used solely to process payments and meet anti-money laundering (AML) requirements.
  • Technical data: IP address, device type, browser type and version, operating system, time zone, session duration, pages visited, and referral source. This data is collected automatically when you access 97j77 and is used for security monitoring, fraud detection, and platform optimisation.
  • Gameplay data: records of bets placed, games played, win and loss history, bonus activations, self-exclusion requests, and responsible gaming tool usage. This data is retained to resolve disputes, detect problem gambling patterns, and comply with our responsible gaming obligations.

97j77 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, genetic data, or biometric data for identification purposes. If any document submitted for KYC inadvertently contains such data, it is not processed or stored beyond what is strictly required for identity verification.

Section 2

How We Use Your Information

We use the personal data we collect for specific, lawful purposes only. We do not use your data in ways that are incompatible with the purpose for which it was originally collected. The primary purposes for which 97j77 processes personal data are set out below.

  • Account management: to create, maintain, and administer your 97j77 account, including verifying your identity, managing your balance, and recording your transaction history.
  • Payment processing: to facilitate deposits via bKash, Nagad, Rocket, Upay, USDT, BTC, ETH, and other supported methods, and to process withdrawal requests to verified payment methods in your name.
  • Legal and regulatory compliance: to fulfil obligations under applicable anti-money laundering (AML) and know-your-customer (KYC) requirements, to respond to lawful requests from regulatory or law enforcement authorities, and to enforce our Terms and Conditions.
  • Security and fraud prevention: to monitor for suspicious activity, detect and investigate potential fraud, protect the integrity of our games, and prevent money laundering and terrorist financing.
  • Customer support: to respond to queries, complaints, and dispute requests submitted via email or live chat, and to maintain records of those communications for training and quality assurance purposes.
  • Personalisation and marketing (where consented): to send promotional offers, bonus notifications, and relevant game recommendations to players who have opted in to marketing communications. You may withdraw consent at any time via account settings or by emailing [email protected].
Section 3

Legal Basis for Processing

97j77 processes personal data only where a valid legal basis exists. The table below summarises the primary legal bases on which we rely for our key processing activities.

Processing Activity Legal Basis
Account registration and managementContractual necessity — required to provide the services you have requested.
KYC identity verification and AML checksLegal obligation — required by applicable anti-money laundering and know-your-customer regulations.
Marketing communicationsConsent — only sent where you have opted in. Withdrawal of consent does not affect prior communications.
Security monitoring and fraud detectionLegitimate interests — to protect players and the platform from fraud, abuse, and financial crime.
Section 4

Sharing Your Information

97j77 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We may share your information with trusted third parties only in the limited circumstances described below.

  • Payment processors: bKash, Nagad, Rocket, Upay, and cryptocurrency network processors receive the minimum data required to execute your transactions. These providers are bound by their own privacy and security obligations and are not authorised to use your data for any other purpose.
  • Identity verification and KYC service providers: third-party KYC technology partners may receive document scans and identity data to assist in verifying your identity. These partners operate under strict data processing agreements with 97j77.
  • Regulatory and law enforcement authorities: where required by applicable law, court order, or government directive, 97j77 may disclose personal data to competent authorities. We will notify you of such disclosure where legally permitted to do so.
  • Business successors: in the event of a merger, acquisition, or sale of substantially all of 97j77's assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights with respect to the transferred data.

97j77 will never sell your personal data to data brokers, advertising networks, or marketing aggregators. Any third party receiving data from 97j77 is contractually required to use it only for the specific purpose for which it was shared and to apply security standards equivalent to those 97j77 maintains internally.

Section 5

Cookies & Tracking Technologies

97j77 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and improve your experience. A cookie is a small text file stored on your device when you visit a website. We use the following categories of cookies.

  • Essential cookies: strictly necessary for the platform to function. They enable core features such as session management, account login state, security token validation, and payment flow continuation. These cookies cannot be disabled without breaking core platform functionality.
  • Analytics cookies: used to understand how players interact with the platform — which pages are visited most frequently, where sessions end, and how navigation flows. Analytics cookies are enabled only with your explicit consent and may be disabled at any time via your browser settings.
  • Functional cookies: remember your preferences such as language selection, display settings, and responsible gaming limits you have set. These enhance your experience but are not essential. They activate only where you have provided consent.
  • Security cookies: support our fraud detection and account protection systems by tracking anomalous access patterns, failed login attempts, and device fingerprinting. These are always active and cannot be disabled as they form part of our security infrastructure.

You can manage or delete cookies through your browser settings at any time. Disabling essential or security cookies may impair your ability to use certain features of 97j77. Disabling analytics or functional cookies will not prevent you from accessing the platform or placing bets.

Section 6

Data Retention

97j77 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including meeting any legal, regulatory, accounting, or reporting requirements. Account data is retained for the lifetime of your active account plus a minimum of five years following account closure, in line with standard AML record-keeping requirements applicable to online gaming operators.

Transaction and financial records are retained for a minimum of seven years from the date of each transaction. Customer support communications are retained for three years. Technical logs and device data are retained for up to 18 months unless required to be retained longer for a specific investigation or legal proceeding.

When your data is no longer required, it is securely deleted or anonymised so that it can no longer be linked back to you as an individual. Where anonymisation is not technically feasible, data is archived in a restricted access environment pending scheduled deletion.

Section 7

Your Privacy Rights

As a player on 97j77, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Request" and include your registered email address for verification purposes. We will respond within 30 days.

  • Right of access: you may request a copy of all personal data 97j77 holds about you. We will provide this in a structured, commonly used, machine-readable format within 30 days of a verified request.
  • Right to rectification: if any personal data we hold is inaccurate or incomplete, you may request that we correct or complete it. Minor corrections to contact details can be made directly via account settings.
  • Right to erasure (right to be forgotten): you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (for consent-based processing), or where processing was unlawful. This right is subject to our legal retention obligations — data required for AML compliance cannot be deleted ahead of the mandatory retention period.
  • Right to restrict processing: you may request that we restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or where you have objected to processing based on legitimate interests.
  • Right to object to marketing: you may object at any time to the processing of your personal data for direct marketing purposes. Once you object, we will cease processing for that purpose immediately. You may opt out via account settings or by emailing [email protected].

97j77 will not charge a fee for exercising any of the above rights unless a request is manifestly unfounded or excessive, in which case we reserve the right to charge a reasonable administrative fee or refuse the request, providing written reasons for our decision.

Section 8

Data Security

97j77 implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, accidental loss, destruction, or disclosure. Our security infrastructure includes 256-bit SSL/TLS encryption for all data in transit, AES-256 encryption for sensitive data at rest, firewalled and monitored database servers, regular third-party security audits, and multi-factor authentication for all administrative access.

In the event of a personal data breach that poses a risk to your rights and freedoms, 97j77 will notify affected players without undue delay and, where required by applicable law, will report the breach to the relevant supervisory authority within the prescribed timeframe. We maintain an internal data breach response procedure to ensure incidents are identified, contained, and remediated promptly.

Section 9

Third-Party Links

The 97j77 platform does not contain links to external third-party websites. All navigation links on 97j77.vip remain within the 97j77 domain. Where game content is provided by third-party game studios such as Pragmatic Play, Evolution Gaming, Spribe, or Ezugi, those games operate within the 97j77 platform environment under our data processing terms. The game studios do not receive personally identifiable player data beyond an anonymised session token required to load the game.

Section 10

Children's Privacy

97j77 is strictly an adult platform. Access is restricted to individuals aged 21 and above. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that a registered account belongs to a person under this age, we will immediately suspend the account, delete all associated personal data, and reverse any transactions where technically feasible. If you believe a minor may have registered on 97j77, please contact us at [email protected] so we can investigate and take appropriate action without delay.

Section 11

Changes to This Privacy Policy

97j77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will update the effective date at the top of this page and, where the change significantly affects your rights, notify you via email to your registered address. Your continued use of the platform after any update constitutes acceptance of the revised Privacy Policy.

We recommend reviewing this Privacy Policy periodically, particularly if you are using new platform features or making changes to your payment methods. The version published on this page at any given time is the current, binding version. Prior versions are archived and available upon written request to [email protected].

Section 12

Contact Our Privacy Team

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 97j77 handles your personal data, please contact us by email at [email protected] with the subject line "Privacy Request". Our privacy team is available 7 days a week and will respond to all privacy-related queries within 48 hours. For account-specific requests such as data access or erasure, please include your registered email address and a brief description of your request so we can verify your identity and respond accurately.

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